Our New Headquarters: Relocating Manufacturing to Knoxville, TN

By early 2024, our custom European plate operations had completely outgrown our original space in Alpharetta, GA. To keep up with the massive demand from enthusiasts nationwide and to expand our product lines, we officially relocated our headquarters to a dedicated manufacturing facility in Knoxville, Tennessee.

Why Knoxville?

Knoxville offers an incredible strategic location for e-commerce logistics. Being centrally located in the Southeast allows our UPS shipments to reach the East Coast, the Midwest, and even the West Coast significantly faster. This facility upgrade is exactly what allowed us to solidify our industry-leading promise: if you order before 3:00 PM EST, your plate ships the exact same day.

Unchanged Berlin DMV Standards

While the shop location changed, our strict manufacturing standards did not. We carefully transported our heavy-duty 35-ton hydraulic press and our complete inventory of authentic, rust-free aluminum blanks right up I-75 to our new home. Every single plate is still physically embossed to exact European specifications, utilizing the mandatory German FE-Schrift font.

Thank You For The Support

Moving an entire manufacturing operation is no small feat, and we want to extend a massive thank you to all our customers who supported us during the 2024 transition. We are incredibly proud to call Knoxville home, and our presses are running hotter than ever!

(Originally published March 11, 2024. Updated February 2026)